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Recipe for Dustless Roads

  • 1937

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Public Domain

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Print advertisement for Dowflake features an illustration of a country dirt road winding through a town with an inset of two men riding in a horse-drawn carriage. The paragraph below the illustration discusses the modern automobile's need for a "smooth, firm, dustless surface," which Dowflake provides, unlike its horse and buggy predecessor. Patented on February 17, 1925, Dowflake was marketed for use to control dust on unpaved roads and parking lots, as well as a roadway deicer. This ad appeared on page 193 of Fortune magazine, dated 1937.

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Extent
  • 14 in. H x 10.75 in. W
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Rights Public Domain Mark 1.0
Credit line
  • Courtesy of Science History Institute

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Collection
Physical container
  • Box 7

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Cite as

Dow Chemical Company. “Recipe for Dustless Roads,” 1937. Advertisements from the Dow Chemical Historical Collection, Box 7. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/1831ck78b.

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The Science History Institute recognizes there are materials in our collections that may be offensive or harmful, containing racist, sexist, Eurocentric, ableist, or homophobic language or depictions. The history of science is not exempt from beliefs or practices harmful to traditionally marginalized groups. The Institute is engaged in ongoing efforts to responsibly present and address the evidence of oppression and injustice inextricable from the history of science. If you would like to learn more about our ongoing efforts or if you encounter harmful, inaccurate, or insufficient descriptions, please contact us at digital@sciencehistory.org.