Color print advertisement for Dow Plastics featuring Ethocel, the brand name for Dow Ethylcellulose developed and marketed for a range of industrial uses. The advertisement features an illustration of a young boy gripping a steering wheel made from Ethocel, with accompanying text detailing the material's durability and resistance to torrid heat and extreme cold.
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Dow Chemical Company. “Here's a Right Steer on Plastics,” circa 1945. Advertisements from the Dow Chemical Historical Collection, Box 9. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/3b591990r.
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