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Digital Collections

Advertisements, Ephemera

Here's a Right Steer on Plastics

  • Circa 1945

Rights

Public Domain

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Color print advertisement for Dow Plastics featuring Ethocel, the brand name for Dow Ethylcellulose developed and marketed for a range of industrial uses. The advertisement features an illustration of a young boy gripping a steering wheel made from Ethocel, with accompanying text detailing the material's durability and resistance to torrid heat and extreme cold.

Property Value
Creator of work
Format
Genre
Extent
  • 10.75 in. H x 8.25 in. W
Language
Subject
Rights Public Domain Mark 1.0
Credit line
  • Courtesy of Science History Institute

Institutional location

Department
Collection
Physical container
  • Box 9

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Related Items

Cite as

Dow Chemical Company. “Here's a Right Steer on Plastics,” circa 1945. Advertisements from the Dow Chemical Historical Collection, Box 9. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/3b591990r.

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The Science History Institute recognizes there are materials in our collections that may be offensive or harmful, containing racist, sexist, Eurocentric, ableist, or homophobic language or depictions. The history of science is not exempt from beliefs or practices harmful to traditionally marginalized groups. The Institute is engaged in ongoing efforts to responsibly present and address the evidence of oppression and injustice inextricable from the history of science. If you would like to learn more about our ongoing efforts or if you encounter harmful, inaccurate, or insufficient descriptions, please contact us at digital@sciencehistory.org.