Color print advertisement for Ethocel, the brand name for Dow Ethylcellulose developed and marketed for a range of industrial and commercial uses. The advertisement features a close-up illustration of a machete with a plastic handle. In the background, a man in a plaid shirt fills a water cup from a jug with a plastic spigot. The accompanying text describes the uses and applications of Ethocel for consumer goods.
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Dow Chemical Company. “The Plastic for Rough Handling!,” circa 1946. Advertisements from the Dow Chemical Historical Collection, Box 9. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/gat6o3i.
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