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Whiter...with Soaps

  • 1951

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Public Domain

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Color print advertisement for Hercules CMC-CT, unpurified cellulose gum manufactured and sold by Hercules Powder Company for use in detergent products. The advertisement shows two views of a smiling woman holding stacks of laundered white shirts. The accompanying text promotes the use of Hercules CMC-CT as an additive to detergents. This advertisement appeared in Soap & Sanitary Chemicals.

Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.

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Extent
  • 12 in. H x 9.25 in. W
Language
Subject
Rights Public Domain Mark 1.0
Credit line
  • Courtesy of Science History Institute

Physical location

Department
Collection
Series arrangement
  • Series II: Advertising
Physical container
  • Volume 1951
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Cite as

Hercules Incorporated. “Whiter...with Soaps.” 1951 Hercules Advertisements, 1951. Records of Hercules Incorporated, Volume 1951. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/3kv33i0.

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