Print advertisement for Hercules CMC-CT, unpurified cellulose gum manufactured and sold by Hercules Powder Company for use in detergent products. The advertisement shows an illustration of white shirts and assorted laundry drying on a line. The accompanying text describes the use of Hercules CMC-CT to improve detergent products for household and commercial use. This advertisement appeared in Business Week, Fortune, Newsweek, Time, Wall Street Journal, Journal of Commerce, U.S. Naval Log, and U.S. Military Academy Pointer.
Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.
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Hercules Incorporated. “Whiter White Work.” 1951 Hercules Advertisements, 1951. Records of Hercules Incorporated, Volume 1951. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/b7wemc0.
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