Advertisement for lacquer derived from nitrocellulose or other cellulose chemicals manufactured and sold by the Hercules Powder Company for use in paper sizing and coatings. This advertisement appeared in the November 8, 1947 issue of Business Week; the November 10 issue of Newsweek; the November 1947 issue of Nations Business; and the November 3, 1947 issues of N.Y. Journal of Commerce, Chicago Journal of Commerce, and Wall Street Journal.
Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.
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Hercules Incorporated. “Problem... Solution Result... [November].” 1947 Hercules Advertisements, 1947. Records of Hercules Incorporated, Volume 1947. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/3w52uhi.
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