Advertisement for Yarmor 302 Pine Oil manufactured and sold by the Hercules Powder Company for use in disinfectants. The advertisement features an illustration of a housewife leaning over a mop bucket to inhale the disinfectant's fresh, clean "pine woods" fragrance. This advertisement appeared in the April 1945 issue of Soap & Sanitary Chemicals.
Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.
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Hercules Incorporated. “Disinfectants That Smell Good Sell Better!” 1945 Hercules Advertisements, 1945. Records of Hercules Incorporated, Volume 1945. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/41687j216.
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