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Advertisements

Then, Sure Footing for Fighters...Now, More Oil from Old Wells

  • 1948

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Public Domain

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Advertisement for rosins and terpenes manufactured and sold by the Hercules Powder Company for use in a variety of industries. The advertisement details the varied uses of naval stores past and present, highlighting Hercules' discovery and development of new products and uses. This advertisement appeared in the November and December 1948 issues of Naval Stores Review.

Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.

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Creator of work
Format
Genre
Extent
  • 11.25 in. H x 8.25 in. W
Language
Subject
Rights Public Domain Mark 1.0
Credit line
  • Courtesy of Science History Institute

Institutional location

Department
Collection
Series arrangement
  • Series II: Advertising
Physical container
  • Volume 1948

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Cite as

Hercules Incorporated. “Then, Sure Footing for Fighters...Now, More Oil from Old Wells.” 1948 Hercules Advertisements, 1948. Records of Hercules Incorporated, Volume 1948. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/44558f052.

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The Science History Institute recognizes there are materials in our collections that may be offensive or harmful, containing racist, sexist, Eurocentric, ableist, or homophobic language or depictions. The history of science is not exempt from beliefs or practices harmful to traditionally marginalized groups. The Institute is engaged in ongoing efforts to responsibly present and address the evidence of oppression and injustice inextricable from the history of science. If you would like to learn more about our ongoing efforts or if you encounter harmful, inaccurate, or insufficient descriptions, please contact us at digital@sciencehistory.org.