Color print advertisement for Dowax, a sprayable emulsified wax that was developed by Dow Chemical to prevent loss of moisture to trees and plants during the transplant process. The advertisement features a color illustration of a family transplanting a tree on their front lawn. The top of the advertisement features a smaller illustration of a farmer spraying trees with Dowax. Accompanying text describes the problem of desiccation (loss of moisture) and the benefits of Dowax.
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Dow Chemical Company. “First Aid to Trees Transplanted!,” 1937. Advertisements from the Dow Chemical Historical Collection, Box 1. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/4o18j7l.
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