Color print advertisement for magnesium alloys manufactured and sold by the Dow Chemical Company. The advertisement features an illustrated depiction a hand lifting a winged ingot of Dowmetal magnesium through an array of clouds. The accompanying text details magnesium's lightweight properties relative to other metals and its use in a wide range of consumer products, including equipment for home, garden, recreation, and office. This advertisement appeared in the July 8, 1946 edition of Time.