Print advertisement for Hercules Powder Company explosives. The advertisement features small black-and-white illustrations of industrial sites. The accompanying text briefly describes several Hercules explosives, such as Gelamites, Hercomites and Spiralok Cartridges. The accompanying text invites the reader to write for a 52-page catalog of Hercules' complete line of "explosives and blasting supplies." This advertisement appeared in Pipe Line News.
Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.
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Hercules Incorporated. “The Right Explosive for Every Pipe-Laying Job.” 1950 Hercules Advertisements, 1950. Records of Hercules Incorporated, Volume 1950. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/6f5df0j.
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