Color print advertisement for the Dow Chemical Company's Magnesium Division. The advertisement depicts two men discussing the purchase of tools made from Dowmetal, a product marketed for its lightness and durability relative to other structural metals. This advertisement appeared on page 41 of the February 23, 1946 edition of The Saturday Evening Post.
Dow Chemical Company. “‘These Are the Ones to Order--the Light Ones!",” February 23, 1946. Advertisements from the Dow Chemical Historical Collection, Box 8. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/7h149q986.
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