Color print advertisement for the Dow Chemical Company's Magnesium Division. The advertisement depicts a man and woman discussing the purchase of binoculars made from Dowmetal, a product marketed for its lightness and durability relative to other structural metals. This advertisement appeared on page 35 of the April 20, 1946 edition of The Saturday Evening Post.
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Dow Chemical Company. “‘I See What You Mean...Let's Buy These Light Ones,’” April 20, 1946. Advertisements from the Dow Chemical Historical Collection, Box 8. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/9k41zf529.
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