Color print advertisement for Vinsol, a resin manufactured and sold by the Hercules Powder Company for use in cement and road construction. The advertisement shows an illustration of two cars on a stretch of road being paved by workers with a cement truck. The accompanying text describes the benefits of air-entraining cement made with Vinsol Resin. This advertisement appeared in Pit & Quarry.
Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.
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Hercules Incorporated. “First with Cement Manufacturers...Vinsol Air-Entraining Agent.” 1951 Hercules Advertisements, 1951. Records of Hercules Incorporated, Volume 1951. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/7vnk5pi.
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