Print advertisement for Hercules CMC-CT, unpurified cellulose gum manufactured and sold by Hercules Powder Company for use in detergent products. The advertisement shows an illustration of a folded shirt, and an inset photograph of a woman holding a stack of laundry. The accompanying text describes the benefits of adding Hercules CMC-CT to detergent products to improve soil removal and increase whiteness retention in fabric. The sidebar describes several other Hercules products, such as Defoamer 4, water-based lacquer and Vinsol Resin. This advertisement appeared in Wall Street Journal, New York Journal of Commerce, and Chicago Journal of Commerce.
Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.
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Hercules Incorporated. “Chemistry Does the Wash.” 1951 Hercules Advertisements, 1951. Records of Hercules Incorporated, Volume 1951. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/qgr7yc1.
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