Advertisement for pine oil products manufactured and sold by the Hercules Powder Company for use in the production of textiles. The advertisement depicts men and women wearing garments made from so-called modern textiles like rayon and details how Hercules pine oil products are used to achieve level dyeing, evenly-matched shades, and depth and brilliance of color. This advertisement appeared in the September 15, 1930 edition of Rayon.
Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.
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Hercules Incorporated. “Materials Our Grandmothers Never Knew.” 1930 Hercules Advertisements, 1930. Records of Hercules Incorporated, Volume 1930. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/8c97kr347.
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