Advertisement for pine oil products manufactured and sold by the Hercules Powder Company for use in the production of textiles. The advertisement depicts two men inspecting a textile sample and details how Hercules pine oil products are used to produce high-quality textiles with level dyes and evenly-matched color shades. This advertisement appeared in the May 15, 1930 edition of Rayon.
Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.
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Hercules Incorporated. “The Finished Product Passes Every Test.” 1930 Hercules Advertisements, 1930. Records of Hercules Incorporated, Volume 1930. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/n009w302j.
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