About Magazine Podcasts Events
Museum Hours:Wednesday–Saturday, 10AM–5PM

Digital Collections

Advertisements

Materials Our Grandmothers Never Knew

  • 1930

Rights

Public Domain

Download selected image

PDFSmall JPG1200 x 1476px — 385 KBLarge JPG2880 x 3543px — 2.5 MBFull-sized JPG3822 x 4702px — 4.1 MBOriginal fileTIFF — 3822 x 4702px — 51.5 MB
View
Public
Domain
Searchable PDF
may contain errors
Download PDF

Advertisement for pine oil products manufactured and sold by the Hercules Powder Company for use in the production of textiles. The advertisement depicts men and women wearing garments made from so-called modern textiles like rayon and details how Hercules pine oil products are used to achieve level dyeing, evenly-matched shades, and depth and brilliance of color. This advertisement appeared in the September 15, 1930 edition of Rayon.

Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.

Property Value
Creator of work
Format
Genre
Extent
  • 11 in. H x 8.5 in. W
Language
Subject
Rights Public Domain Mark 1.0
Credit line
  • Courtesy of Science History Institute

Institutional location

Department
Collection
Series arrangement
  • Series II: Advertising
Physical container
  • Volume 1930

View in library catalog

Related Items

Cite as

Hercules Incorporated. “Materials Our Grandmothers Never Knew.” 1930 Hercules Advertisements, 1930. Records of Hercules Incorporated, Volume 1930. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/8c97kr347.

  Export citation (RIS) ?

This citation is automatically generated and may contain errors.

The Science History Institute recognizes there are materials in our collections that may be offensive or harmful, containing racist, sexist, Eurocentric, ableist, or homophobic language or depictions. The history of science is not exempt from beliefs or practices harmful to traditionally marginalized groups. The Institute is engaged in ongoing efforts to responsibly present and address the evidence of oppression and injustice inextricable from the history of science. If you would like to learn more about our ongoing efforts or if you encounter harmful, inaccurate, or insufficient descriptions, please contact us at digital@sciencehistory.org.