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Digital Collections

Advertisements, Ephemera

You Think the Potentate Rides in State?

  • Advertisement for Saran Fabric

  • 1950-May-13

Rights

Public Domain

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Color print advertisement for Lumite, a woven fabric made from Saran textile monofilaments. Saran is the trade name for polyvinylidene chloride. The advertisement shows a generalized and racially-stereotyped depiction of a man in a turban riding in a wheeled carriage drawn by oxen. The accompanying text takes a paternalistic tone, asserting that the "potentate" would be "dazzled" by an automotive with seat covers made from Lumite. This advertisement appeared in the May 13, 1950 edition of The Saturday Evening Post.

Property Value
Creator of work
Format
Genre
Extent
  • 13.75 in. H x 10.75 in. W
Language
Subject
Rights Public Domain Mark 1.0
Credit line
  • Courtesy of Science History Institute

Institutional location

Department
Collection
Physical container
  • Box 9

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Cite as

Dow Chemical Company. “You Think the Potentate Rides in State?,” May 13, 1950. Advertisements from the Dow Chemical Historical Collection, Box 9. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/bdideg9.

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The Science History Institute recognizes there are materials in our collections that may be offensive or harmful, containing racist, sexist, Eurocentric, ableist, or homophobic language or depictions. The history of science is not exempt from beliefs or practices harmful to traditionally marginalized groups. The Institute is engaged in ongoing efforts to responsibly present and address the evidence of oppression and injustice inextricable from the history of science. If you would like to learn more about our ongoing efforts or if you encounter harmful, inaccurate, or insufficient descriptions, please contact us at digital@sciencehistory.org.