Color print advertisement for Saran fabric, made from Saran textile monofilaments. Saran is the trade name for polyvinylidene chloride, which can be formed into monofilaments or a thin plastic film. The advertisement features a woman in the driver's seat of a car upholstered with Saran fabric. The accompanying text promotes the use of Saran fabric for seat covers, noting its durability. This advertisement appeared in The Saturday Evening Post.
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Dow Chemical Company. “You'Ll Like It Better If It'S...SARAN for Smart Seat Covers!,” 1950–1959. Advertisements from the Dow Chemical Historical Collection, Box 9. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/psazdkz.
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