Color print advertisement for Dow Plastics. The advertisement features a photograph of an ice cube tray made from Ethocel, the brand name for Dow Ethylcellulose marketed for its flexibility and shock resistance under extreme high and low temperatures. In the photograph, a pair of manicured hands removes individual ice cubes from the tray to add to drinks. The accompanying sidebar of text describes the use of Ethocel in the ice cube tray. Additional text details the range of Dow Plastics products, including Ethocel, Saran and Styron (Dow polystyrene). The text alludes to World War II, noting that Dow plastics will be widely available "when normal conditions return." This advertisement appeared on the inside cover of the February 23, 1942 edition of Time.
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Dow Chemical Company. “Frozen in Plastic,” February 23, 1942. Advertisements from the Dow Chemical Historical Collection, Box 9. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/cdx4r1z.
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