Advertisement for Parlon, a chlorinated rubber manufactured and sold by the Hercules Powder Company for use as a base ingredient in paint finishes, as well as printing inks, textile coatings, and adhesives. The advertisement features an artistic rendering of a scene from the New York World's Fair and details the use of Parlon in base finishes for various concrete and stucco structures at the Fair, including the Trylon and Perisphere. This advertisement appeared in the May 1940 issue of Fortune magazine.
Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.
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Hercules Incorporated. “New Paint Ingredient Solves Difficult Problem for World of Tomorrow.” 1940 Hercules Advertisements, 1940. Records of Hercules Incorporated, Volume 1940. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/gm80hw10r.
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