Advertisement for Parlon, a chlorinated rubber manufactured and sold by the Hercules Powder Company for use as a base ingredient in synthetic enamels, as well as paint finishes, printing inks, textile coatings, and adhesives. The advertisement features artistic renderings of a variety of synthetic surfaces made more durable, glossy, and weather-resistant by the addition of Parlon, including roadways and flooring. This advertisement appeared in the November 1940 edition of Fortune magazine.
Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.
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Hercules Incorporated. “What's Your Mileage on a Gallon of Paint?” 1940 Hercules Advertisements, 1940. Records of Hercules Incorporated, Volume 1940. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/rj430521g.
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