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Digital Collections

Advertisements, Ephemera

"Get This Light One, Dad -- You Know...Less Push!"

  • Advertisement for Dowmetal Magnesium

  • 1946

Rights

Public Domain

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Color print advertisement for Dowmetal, a magnesium alloy manufactured and sold by the Dow Chemical Company. The advertisement features an illustration of a young boy and his father shopping for manual lawn mowers. There are also small inset illustrations showing the fabrication process of magnesium, from the Dow plant to its eventual use in aircraft. The advertisement also features the Dowmetal logo, a hand holding a winged ingot of magnesium. The accompanying text describes magnesium as the "lightest of all structural metals" and its benefits for products that are both lightweight and durable.

Property Value
Creator of work
Format
Genre
Extent
  • 13.25 in. H x 10 in. W
Language
Subject
Rights Public Domain Mark 1.0
Credit line
  • Courtesy of Science History Institute

Institutional location

Department
Collection
Physical container
  • Box 4

View collection guide View in library catalog

Related Items

Cite as

Dow Chemical Company. “‘Get This Light One, Dad -- You Know...Less Push!",” 1946. Advertisements from the Dow Chemical Historical Collection, Box 4. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/gt2tlh2.

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The Science History Institute recognizes there are materials in our collections that may be offensive or harmful, containing racist, sexist, Eurocentric, ableist, or homophobic language or depictions. The history of science is not exempt from beliefs or practices harmful to traditionally marginalized groups. The Institute is engaged in ongoing efforts to responsibly present and address the evidence of oppression and injustice inextricable from the history of science. If you would like to learn more about our ongoing efforts or if you encounter harmful, inaccurate, or insufficient descriptions, please contact us at digital@sciencehistory.org.