Color print advertisement for Dowmetal, a magnesium alloy manufactured and sold by the Dow Chemical Company. The advertisement features an illustration of a young girl and her mother, who is pruning a small tree with a pair of pruning shears. There are also small inset illustrations showing the fabrication process of magnesium, including a worker in a Dow plant, a man finishing an aircraft door made of magnesium and a railway dock board in use. The advertisement also features the Dowmetal logo, a hand holding a winged ingot of magnesium. The accompanying text describes the use of magnesium to manufacture lightweight and durable household goods such as pruning shears.