This advertisement ran in Playboy in 1960 (among other publications), with the goal of recruiting new employees. It builds on the fame of Beckman's pH meter line of instruments via humorous German-accented English that tells the story of Arnold O. Beckman's success.
Arnold Beckman invented his first pH meter in 1934 at the request of a chemist from the California citrus industry, who needed an accurate way to measure the acidity of his product. The resulting instrument kicked off rapid development not only of Beckman Instruments, Inc. but also of the electronic scientific instrument industry.
|View in library catalog|