This advertisement appeals to potential Beckman Instruments employees by building on the popularity of NASA's early manned spaceflight programs. In 1961 -- the year of this advertisement -- NASA conducted its first manned spaceflight (Freedom 7), and quickly afterwards President John F. Kennedy initiated the Apollo program, with the goal of putting a human on the moon. Although that goal was not achieved until Apollo 11 in 1969, in the intervening years Beckman Instruments contributed the Gemini project (1961-1966). Beckman's instruments were used to develop some of the technology that made spaceflight possible, but also the company also created instruments that would monitor astronauts' health and respiration.
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Beckman Instruments. “The Man on the Moon Wears a Western Hat,” 1961. Beckman Historical Collection, Box 49, Folder 19. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/ht24wj40p.
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