John C. Doig began his Lowville, NY druggist business in the mid-1800s. His sons Charles and Frank took over the operation from his business partner in the 1870s and renamed it Doig Brothers Drug Store. In a 1909 ad in the local paper, The Journal and Republican and Lowville Times, they advertised as druggists and apothecaries who carefully prepared physicians’ prescriptions.

This is one of five printed, gummed labels for patent medicines marketed as cures for Cholera Morbus, a historical, obsolete term for a gastrointestinal ailment characterized by fever, diarrhea, and vomiting. Each label includes specific medicine names, such as Cholera Balm and McLaughlin's Magic Relief, as well as dosage instructions.