Print advertisement for pine oil manufactured by the Hercules Powder Company. The advertisement shows a pair of soapy hands. The accompanying text describes pine oil's "ability to quickly penetrate and remove grime and grease." The advertisement appeared in Soap & Sanitary Chemicals.
Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.
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Hercules Incorporated. “Pine Oil Smells Clean...Cleans Clean.” 1950 Hercules Advertisements, 1950. Records of Hercules Incorporated, Volume 1950. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/jukrkwe.
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