Color print advertisement for Saran fabric, made from Saran textile monofilaments. Saran is the trade name for polyvinylidene chloride, which can be formed into monofilaments or a thin plastic film. The advertisement features an illustration family at a carnival seen through the open door of a car, with the upholstered car seat in the foreground. The accompanying text promotes seat covers made of Saran fabric "that keep your car looking its Sunday best." This advertisement appeared in The Saturday Evening Post.
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Dow Chemical Company. “It’s Saran for Smart Seat Covers...Best Performance on the Road!,” 1950–1959. Advertisements from the Dow Chemical Historical Collection, Box 9. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/k442kco.
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