Color print advertisement for Saran fabric, made from Saran textile monofilaments. Saran is the trade name for polyvinylidene chloride, which can be formed into monofilaments or a thin plastic film. The advertisement features an illustrated scene of an outdoor party with upholstered patio furniture, and an inset illustration of a woman in the front seat of a car. The accompanying text promotes the use of Saran fabric for outdoor furniture, as well as for automobile seat covers. This advertisement appeared in The Saturday Evening Post.
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Dow Chemical Company. “It’S...SARAN...for Smart Outdoor Furniture...It’S...SARAN...for Smart Seat Covers,” 1950–1959. Advertisements from the Dow Chemical Historical Collection, Box 9. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/komldqg.
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