Color print advertisement for Saran fabric, made from Saran textile monofilaments. Saran is the trade name for polyvinylidene chloride, which can be formed into monofilaments or a thin plastic film. The advertisement features an illustration of a woman in the front passenger seat of a car, as well as a smaller inset illustration of upholstered patio furniture. The accompanying text describes the qualities of Saran auto seat covers for "more beauty, longer life, less work!" This advertisement appeared in The Saturday Evening Post.
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Dow Chemical Company. “It’S...SARAN...for Smart Seat Covers...It’S...SARAN for Smart Outdoor Furniture!,” 1950–1959. Advertisements from the Dow Chemical Historical Collection, Box 9. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/7mtdvol.
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