Print advertisement for Toxaphene, a toxicant manufactured and sold by the Hercules Powder Company for use in pesticides and insecticides. The advertisement features a line drawing of a farmer in a field, with a tractor visible in the background. The accompanying text promotes toxaphene as "an economical and effective way to control insect pests." This advertisement appeared in Cotton Gin & Oil Mill Press, Cotton Trade Journal, and Oil Mill Gazetteer.
Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.
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Hercules Incorporated. “Stop Insect Losses! Use Cotton Poisons the Right Way.” 1951 Hercules Advertisements, 1951. Records of Hercules Incorporated, Volume 1951. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/lvthzoz.
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