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Digital Collections

Advertisements, Ephemera

Advertisement for Dowmetal Magnesium

  • 1945-Jan-15

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Public Domain

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Print advertisement for Dowmetal, a magnesium alloy manufactured and sold by the Dow Chemical Company. The advertisement features an illustration of a woman styled as Rosie the Riveter lifting a tool presumably made of Dowmetal. The accompanying text details Dowmetal's lightness and durability relative to other structural metals and its use in manufacturing industries. This advertisement appeared on page 79 of the January 15, 1945 edition of Newsweek.

Property Value
Creator of work
Format
Genre
Extent
  • 10.75 in. H x 8.25 in. W
Language
Subject
Rights Public Domain Mark 1.0
Credit line
  • Courtesy of Science History Institute

Institutional location

Department
Collection
Physical container
  • Box 8

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Cite as

Dow Chemical Company. “Advertisement for Dowmetal Magnesium,” January 15, 1945. Advertisements from the Dow Chemical Historical Collection, Box 8. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/lwgj29x.

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The Science History Institute recognizes there are materials in our collections that may be offensive or harmful, containing racist, sexist, Eurocentric, ableist, or homophobic language or depictions. The history of science is not exempt from beliefs or practices harmful to traditionally marginalized groups. The Institute is engaged in ongoing efforts to responsibly present and address the evidence of oppression and injustice inextricable from the history of science. If you would like to learn more about our ongoing efforts or if you encounter harmful, inaccurate, or insufficient descriptions, please contact us at digital@sciencehistory.org.