Color print advertisement for lacquer manufactured and sold by the Hercules Powder Company. The advertisement shows a red-and-black checkboard design, filled in with small illustrations of paint palettes and consumer products that incorporate lacquer. The accompanying text describes the wide variety of finishes available with Hercules lacquers. This advertisement appeared in the March 1948 editions of Industrial Finishing, Product Finishing, and Organic Finishing.

Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.