Print advertisement for lacquer used in the finishing of Hoover vacuum cleaner accessories. The advertisement shows an illustration of two vacuum cleaner attachments, as well as a small figure of a woman carrying a vacuum and accessories. The accompanying text describes the different uses of lacquer in Hoover vacuums. Smaller print notes that Hercules Powder Company does not manufacture lacquer, but does produce the derivatives from which it is made. This advertisement appeared in Organic Finishing, Industrial Finishing, Products Finishing and Retailing Daily.

Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.