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New CMC Formula Revolutionizes Finishing!

  • 1952

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Public Domain

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Color print advertisement for CMC Formula, a cellulose product manufactured and sold by Hercules Powder Company as a laundry finishing agent. The advertisement shows an illustration of a smiling woman holding a stack of laundry. The accompanying text details the use of Hercules CMC Formula as a finishing agent for commercial laundries. This advertisement appeared in Laundry Age, Laundry Manager, and Starchroom Laundry Journal.

Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.

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Genre
Extent
  • 12 in. H x 9.25 in. W
Language
Subject
Rights Public Domain Mark 1.0
Credit line
  • Courtesy of Science History Institute

Physical location

Department
Collection
Series arrangement
  • Series II: Advertising
Physical container
  • Volume 1952
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Related Items

Cite as

Hercules Incorporated. “New CMC Formula Revolutionizes Finishing!” 1952 Hercules Advertisements, 1952. Records of Hercules Incorporated, Volume 1952. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/xkfwyn2.

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