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Advertisements

Banish Road Worries with Dowflake

  • 1928

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Public Domain

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Advertisement for Dowflake Calcium Chloride, a product of the Dow Chemical Company. The advertisement features a man (bottom left) contemplating traffic accidents resulting from poor road conditions, while a second man comfortably dreams of clean roads presumably treated with Dowflake. Patented on February 17, 1925, Dowflake was marketed for use to control dust on unpaved roads and parking lots, as well as a roadway deicer. This advertisement appeared on page 211 of a 1928 edition of The American City .

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Genre
Extent
  • 12 in. H x 8.5 in. W
Language
Subject
Rights Public Domain Mark 1.0
Credit line
  • Courtesy of Science History Institute

Institutional location

Department
Collection
Physical container
  • Box 7

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Cite as

Dow Chemical Company. “Banish Road Worries with Dowflake,” 1928. Advertisements from the Dow Chemical Historical Collection, Box 7. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/qr46r154s.

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The Science History Institute recognizes there are materials in our collections that may be offensive or harmful, containing racist, sexist, Eurocentric, ableist, or homophobic language or depictions. The history of science is not exempt from beliefs or practices harmful to traditionally marginalized groups. The Institute is engaged in ongoing efforts to responsibly present and address the evidence of oppression and injustice inextricable from the history of science. If you would like to learn more about our ongoing efforts or if you encounter harmful, inaccurate, or insufficient descriptions, please contact us at digital@sciencehistory.org.