This Plastic is Right at Home!
- Circa 1946
Color print advertisement for Ethocel, the brand name for Dow Ethylcellulose developed and marketed for a range of industrial uses. The advertisement features an illustrated scene of a man in an armchair listening to a radio, while a young boy plays with a toy truck at his feet. The accompanying text notes that both the radio cover and the truck are made from Ethocel, and describes the qualities of the plastic.
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Cite as
Dow Chemical Company. “This Plastic Is Right at Home!,” circa 1946. Advertisements from the Dow Chemical Historical Collection, Box 9. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/sfm4u8t.
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