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The marvelous colors in these new Cole suits can't run or streak or wash away!

  • 1954

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Color print magazine advertisement for Cole of California's Celaperm line, made from colored Celanese acetate yarn.

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  • Courtesy of Science History Institute

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“The Marvelous Colors in These New Cole Suits Can't Run or Streak or Wash Away!,” 1954. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/sn009z16b.

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The Science History Institute recognizes there are materials in our collections that may be offensive or harmful, containing racist, sexist, Eurocentric, ableist, or homophobic language or depictions. The history of science is not exempt from beliefs or practices harmful to traditionally marginalized groups. The Institute is engaged in ongoing efforts to responsibly present and address the evidence of oppression and injustice inextricable from the history of science. If you would like to learn more about our ongoing efforts or if you encounter harmful, inaccurate, or insufficient descriptions, please contact us at digital@sciencehistory.org.