"Just Feel How Light!"
- 1946
Color print advertisement for Dowmetal, a magnesium alloy manufactured and sold by the Dow Chemical Company. Depicts a man and woman lifting a baby stroller to demonstrate how lightweight it is. The accompanying text describes the use of magnesium to manufacture lightweight and durable products. The Dowmetal logo, a hand holding a winged ingot of magnesium, is located in the bottom right of the advertisement.
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Cite as
Dow Chemical Company. “‘Just Feel How Light!",” 1946. Advertisements from the Dow Chemical Historical Collection, Box 8. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/uxoex70.
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