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Advertisements, Ephemera

"Just Feel How Light!"

  • 1946

Rights

Public Domain

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Color print advertisement for Dowmetal, a magnesium alloy manufactured and sold by the Dow Chemical Company. Depicts a man and woman lifting a baby stroller to demonstrate how lightweight it is. The accompanying text describes the use of magnesium to manufacture lightweight and durable products. The Dowmetal logo, a hand holding a winged ingot of magnesium, is located in the bottom right of the advertisement.

Creator of work
Format
Genre
Extent
  • 28 cm H x 21 cm W
Language
Subject
Rights Public Domain Mark 1.0
Credit line
  • Courtesy of Science History Institute

Institutional location

Department
Collection
Physical container
  • Box 8

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Cite as

Dow Chemical Company. “‘Just Feel How Light!",” 1946. Advertisements from the Dow Chemical Historical Collection, Box 8. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/uxoex70.

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The Science History Institute recognizes there are materials in our collections that may be offensive or harmful, containing racist, sexist, Eurocentric, ableist, or homophobic language or depictions. The history of science is not exempt from beliefs or practices harmful to traditionally marginalized groups. The Institute is engaged in ongoing efforts to responsibly present and address the evidence of oppression and injustice inextricable from the history of science. If you would like to learn more about our ongoing efforts or if you encounter harmful, inaccurate, or insufficient descriptions, please contact us at digital@sciencehistory.org.