Advertisement extolling the benefits of pine wood derivatives manufactured by the Hercules Powder Company for use in a variety of chemical products and processes, including textile chemicals, disinfectants, insecticides, and detergents. The advertisement features an illustration of a pine tree superimposed with images of the Hercules logo and the chemical composition of pine oil, a turpentine derivative.
Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.
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Hercules Incorporated. “Hercules Pine Oils Improve Many Products and Processes.” 1949 Hercules Advertisements, 1949. Records of Hercules Incorporated, Volume 1949. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/w37637492.
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