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Hercules Pine Oils improve many products and processes

  • 1949

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Public Domain

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Advertisement extolling the benefits of pine wood derivatives manufactured by the Hercules Powder Company for use in a variety of chemical products and processes, including textile chemicals, disinfectants, insecticides, and detergents. The advertisement features an illustration of a pine tree superimposed with images of the Hercules logo and the chemical composition of pine oil, a turpentine derivative.

Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.

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Rights Public Domain Mark 1.0
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  • Courtesy of Science History Institute

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  • Series II: Advertising
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  • Volume 1949
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Hercules Incorporated. “Hercules Pine Oils Improve Many Products and Processes.” 1949 Hercules Advertisements, 1949. Records of Hercules Incorporated, Volume 1949. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/w37637492.

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