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Digital Collections

Advertisements, Ephemera

Ethocel -- Shock Resistance at Zero

  • Circa 1943

Rights

Public Domain

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Color print advertisement for Ethocel, the brand name for Dow Ethylcellulose marketed for its flexibility and shock resistance under extreme high and low temperatures. The advertisement features an illustration of a metallic sphere colliding with a plastic plate against a snowy background. The plate is held by a gloved hand. A smaller inset illustration shows a railway signal box constructed with Ethocel. The text describes Ethocel as possessing great impact strength and being shock resistance at "zero and far below." Notably, the advertisement was produced during World War II and bears the Company's wartime tagline "Dow: Chemicals Indispensable to Industry and Victory."

Property Value
Creator of work
Format
Genre
Extent
  • 11.25 in. H x 8 in. W
Language
Subject
Rights Public Domain Mark 1.0
Credit line
  • Courtesy of Science History Institute

Institutional location

Department
Collection
Physical container
  • Box 9

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Cite as

Dow Chemical Company. “Ethocel -- Shock Resistance at Zero,” circa 1943. Advertisements from the Dow Chemical Historical Collection, Box 9. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/wgza53f.

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The Science History Institute recognizes there are materials in our collections that may be offensive or harmful, containing racist, sexist, Eurocentric, ableist, or homophobic language or depictions. The history of science is not exempt from beliefs or practices harmful to traditionally marginalized groups. The Institute is engaged in ongoing efforts to responsibly present and address the evidence of oppression and injustice inextricable from the history of science. If you would like to learn more about our ongoing efforts or if you encounter harmful, inaccurate, or insufficient descriptions, please contact us at digital@sciencehistory.org.