Color print advertisement for Ethocel, the brand name for Dow Ethylcellulose marketed for its flexibility and shock resistance under extreme high and low temperatures. The advertisement features a stylized illustration of an eye overtop a military plane. Inside the pupil of the eye is an aviation control panel with brightly colored plastic knobs. A smaller inset illustration shows the control panel inside a cockpit. The accompanying text describes the qualities of Ethocel, such as its stability under temperature extremes, and cites Dow Plastic products for their "usefulness in wartime equipment."
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Dow Chemical Company. “Plastic Eyes of the Air!,” circa 1943. Advertisements from the Dow Chemical Historical Collection, Box 9. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/qex6l6m.
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