Color print advertisement for Dow Chemical Company depicts a male dry cleaner placing a paper bag over a freshly laundered garment. Notably, the advertisement was produced during World War II and bears the Company's wartime tagline "Dow: Chemicals Indispensable to Industry and Victory." Accompanying paragraph mentions how one's dry cleaner deserves recognition for their public service during war time given the reduction in dry cleaning solvents as well as labor, causing them to enlist members of the family and to work "round the clock." Tagline below paragraph reads "Synthetic Solvents for odorless, faster dry cleaning." This advertisement appeared in the Saturday Evening Post, dated 1943.
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Dow Chemical Company. “Pin a Service Ribbon on Your Dry Cleaner,” 1943. Advertisements from the Dow Chemical Historical Collection, Box 7. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/wm117p53r.
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