Color print advertisement for Celluose Acetate manufactured and sold by the Hercules Powder Company for use as a base in plastic molding compounds. The advertisement features an illustration of a clipboard holding a "suggested toy design" of a toy crossbow shaped like an airplane. The accompanying text describes the "extraordinary toughness" of acetate. This advertisement appeared in the November 1948 edition of Modern Plastics.

Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.