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"The Finest Plastics Toys are Acetate"
- Part of 1951 Hercules Advertisements
- 1951
Two-page color advertisement for cellulose acetate made with plastic molding compounds manufactured and sold by Hercules Powder Company. The advertisement features small line drawings showing different phases in the process of product development. The accompanying text encourages toy manufacturers to include cellulose acetate in their product lines.
Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.
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Related Items
Cite as
Hercules Incorporated. “‘The Finest Plastics Toys Are Acetate.’” 1951 Hercules Advertisements, 1951. Records of Hercules Incorporated, Volume 1951. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/jselwin.
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