Color print advertisement for CMC Formula, a cellulose product manufactured and sold by Hercules Powder Company as a laundry finishing agent. The advertisement shows an illustration of a smiling woman holding a stack of laundry. The accompanying text details the use of Hercules CMC Formula as a finishing agent for commercial laundries. This advertisement appeared in Laundry Age, Laundry Manager, and Starchroom Laundry Journal.
Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.
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Hercules Incorporated. “New CMC Formula Revolutionizes Finishing!” 1952 Hercules Advertisements, 1952. Records of Hercules Incorporated, Volume 1952. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/xkfwyn2.
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