Advertisement for Thanite, a toxicant manufactured and sold by the Hercules Powder Company for use in pesticides and insecticides. The advertisement shows a small figure of a woman operating an insecticide sprayer, as well as a large illustration of a dead housefly. The accompanying text describes the effectiveness and low cost of Thanite.
Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.
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Hercules Incorporated. “Down and Out Fast.” 1950 Hercules Advertisements, 1950. Records of Hercules Incorporated, Volume 1950. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/ye5tjsa.
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